Page 17 - CSA Speaker Bulletin March 2018 | CSA Celebrity Speakers
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CSA SPEAKER BULLETIN CREATIVITY

The TheoDurnycanoWfarCdlereativity

Ibelieve everyone is creative. I             So how will we compete in a world       can change the world, are the ones
     also believe it’s getting harder to     that is becoming automated faster       who do, and I am crazy enough to
     convince people of that. Why?           than we can think?                      believe that everyone is creative and I
     Because the world is changing. It                                               am on a mission to prove it.”
  always is. But this time, it’s different.  I believe that the one core human
  This time the changes are coming so        element to compete in this brave new    “I believe that the
  fast, it’s nearly impossible to keep up.   world will be our own Creativity. The   one core human
                                             ability to Think Different and design   element to compete
  Think of all the progress we’ve made       creative solutions for challenges big   in this brave new
  in the past 25 years. Now, compare         and small. But haven’t we all been      world will be our own
  those advancements to the previous         told that we’re not creative?           Creativity.”
  2,000.
                                             Ask a group of adults if they can draw  I hope to help people change the
  The next decade will be the most           and watch how few hands are raised.     world by providing everyone with the
  disruptive time period of our lives        Ask a classroom of 6 years-olds and     tools they need to realize their own
  as Artificial Intelligence rips up the     every hand shoots into the air. We      Creativity and to give them the ability
  rule book by Thinking Differently and      were all kids once, but the stagnant    to Think Different.
  challenging every paradigm we’ve           world of education and corporate
  ever known. Leaving in its wake            thinking have engrained in all of us    Duncan Wardle is Former
  hundreds of companies and brands           the concept of only looking for the     Vice President of Innovation
  we grew up with and admired.               “one right answer.” So much so, that    and Creativity at Walt Disney
                                             we’ve simply stopped looking for the    Company and now works as an
                                             others. We’ve been iterating instead    independent consultant.
                                             of innovating, making marginal
                                             improvements on what worked the
                                             year before.

                                             To paraphrase Steve Jobs, “The ones
                                             who see things differently, the ones
                                             who are crazy enough to think they

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