Page 14 - CSA Speaker Bulletin June 2019

Page 14 - CSA Speaker Bulletin June 2019 | CSA Celebrity Speakers

P. 14

CSA SPEAKER BULLETIN INNOVATION

i-Human

Duncan Wardle is the Former Head of
Innovation & Creativity at the Walt Disney
Company. He is a provocative and results-
driven business consultant, who applies his
creative talents and unconventional methods
to help companies and individuals get to those
breakthrough ideas that lead to extraordinary
results.

With the next decade shaping up quickly to be the most
disruptive decade in over a century, companies that
have continually iterated to achieve quarterly results will
now find themselves needing to innovate just to survive.

I see the following trends as the most disruptive:

1ARTIFICIAL INTELLIGENCE is 2PURPOSE OVER PROFIT - 33D PRINTING will have
not only predicted to eliminate Generation Z will challenge an unfathomable impact
at least one tenth of the every aspect of corporate life on everything we touch.
workforce in the next decade, it is as they value purpose over profit. The traditional tool industry will
estimated by some that it will be Not only will they not buy products be obsolete, not to mention the
thousands of times more intelligent and services of brands they don’t production, packing and shipping
than the human race in the same time believe in. They don't want to work industries as we simply print things
span. for them either. So how will they stay at home, in houses printed in 3D. So
relevant? Companies that continue what does that mean for the housing
to put quarterly results in front of the market?
consumer, because that’s the way it's
always worked, will find themselves
gone.

4SOCIAL CHANGE - with the 5MARKETING WILL BE 6SO HOW WILL WE SURVIVE
ever increasing advances in REPLACED BY EXPERIENCE THIS ONSLAUGHT OF
technology, be it streaming - those that understand this CHANGE? What will become
services such as Disney +, advances principle will not only survive, they will the most employable skill sets of the
in augmented and virtual reality, thrive. Those that continue to market next decade? The 4 core human
all blurring the lines between the AT consumers at the expense of traits we are all born with! Creativity,
movie industry, the gaming industry, creating really great experiences will Imagination, Curiousity and Intuition.
shopping online with Amazon, eating be gone. Why? Simply because, in the
at home with Uber Eats, will the foreseeable future at any rate, they
next generation still share our need are the 4 skill sets that will not likely
to go out to visit physical assets like be replicated by or programmed into
shopping malls, theme parks, concerts Artificial Intelligence.
or sporting venues?

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