Page 19 - CSA Speaker Bulletin June 2019 | CSA Celebrity Speakers

CSA SPEAKER BULLETIN COMPETITIVENESS

COMPETITIVENESS

AS A PERSONAL OBJECTIVE

Stéphane Garelli is Professor Emeritus of World Competitiveness,
IMD business school and at the University of Lausanne, Switzerland.
He provokes companies and individuals to think "outside the box",
and to confront their strategies with recent market trends and new
competitive pressures.

Innovation and creativity are companies. In a crowded market 6. Stay focused. Globalization and
exciting, but they can also be such as retail food, margins are
overwhelming. To succeed in the small. In pioneering sectors, such technology create an inflation of
workplace, you should also focus on as digital advertising, with fewer opportunities. Social networks
your personal competitiveness. actors, margins are huge. can be distracting. Becoming
shallow or irrelevant is a genuine
1. Manage yourself as a brand. 4. Manage the input-output ratio. risk.

This means being clear about the Only invest in activities that 7. Remain humble, do not boast.
image and the message that you require the least resources on
project. Your responsibilities may your side, while delivering higher Remember the Icelandic proverb:
change, but not your brand. added value to the market. “It is when the whale blows that it
Avoid complex, time-consuming is harpooned.” Stay low key.
2. Identify your uniqueness factor. endeavors that can be imitated
and/or delivered only once. Finally, have a positive attitude. Mark
This is not necessarily doing Twain said: “I have spent most of my
what you are good at. Instead, 5. Keep in touch with the world. life worrying about things that never
focus on activities where you happened.” A wealth of activities may
have a significant comparative Peter Drucker said: “Changes also imply a proliferation of potential
advantage. in society have a bigger impact problems. They should not be treated
on companies than changes as a personal affront; there are just
3. Then, strive to increase the in management.” The world a normal occurrence of events that
will always interfere with your needs to be resolved. Enjoy your
difference between you and priorities. competitiveness!
others. The same applies to

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