Page 21 - CSA Speaker Bulletin June 2019 | CSA Celebrity Speakers
P. 21
CSA SPEAKER BULLETIN GENERATION Z
bureaucratic, have processes without keeps leaders of big organisations the biggest small company in the
dehumanising employees, keep doing up at night also provides a golden world?
what works but still experiment, and opportunity to truly move culture away
use intuition but don’t ignore research. from habits left over from yesteryear, Sahar Hashemi OBE is an
habits that every day become more entrepreneur and a powerful
It’s not easy, but it is possible, and out of step with the external world. authority on innovation. She
I believe the rewards are huge. As New tools must replace that old- has co-founded a number of
they say, necessity is the mother of fashioned template, and start-up companies. Here she discusses
all invention, and right now BBs need culture offers them. What could how all big businesses can
to reinvent themselves. The shifting possibly be better than combining the reinvent themselves and shift
landscape of customer expectations agility of a start-up with the scale of a towards a start-up culture.
and disrupt-or-die competition that BB? What could possibly beat being
Generation Z themselves for challenges ahead. In
and the future the work place they will listen intently,
of work - are but also expect to be listened to,
you ready? embracing failure, and thriving best
when made part of the solution.
They don’t know phones without Employers should focus on self-
screens, a world without the development, not lifestyle, as Gen Z
internet, and dating without are often more interested in what they
apps. Generation Z is now coming can learn, not what they can earn.
of age, and already there are clues
as to what we might expect as they This is heightened by the ubiquity smart hubs, intelligent assistants,
enter the workforce. Comprising 27% of information that Gen Z has and effective voice search. They
of the global population, Gen Z has known from early childhood. Facing understand AI’s disruptive power,
already experienced many of the a problem? Find answers almost and they quickly adapt to working
social, economic, and political trends immediately. The internet has always alongside intelligent machines.
that will shape their later years. Most enabled them to find solutions in a Gen Z will fundamentally change the
of them were in their formative years way that none other could at their future of work as their numbers and
during the financial crisis, a period age. influence grows. The best way to stay
whose harsh realities demanded that ahead of those changes is to get
they grow up fast. They learned from Both as employees and as consumers, genuine insight into how today’s young
their parents’ first-hand experience celebrities are out, and influencers are people think, feel and act.
that life could be tough, but with hard in. Unsurprisingly this is often coupled
work they could make the most of it. with a mission focused outlook, Dhiraj Mukherjee is co-founder
innovating ways they can make real of Shazam, co-author of Fast
On the surface this manifests itself in change to global issues. Parenting, Forward Forum and speaks
young people as an unusual energy, crisis and technology have fused to regularly about emerging
a need to always be equipping create a beautifully entrepreneurial technology and business as
and activist generation. Gen Z are a force for good. He is also
prepared for a future of disruption, an active angel investor
perpetual leaning and retraining – this and mentor to disruptive
is what they have been doing their technology start-ups.
whole lives. They have grown up using
© 2019 Celebrity Speakers Ltd To book call: +44(0)845 216 0100 Email: info@csaspeakers.com Visit: www.csaspeakers.com
19
