Page 26 - CSA Speaker Bulletin March 2019 | CSA Celebrity Speakers

CSA SPEAKER BULLETIN TECHNOLOGY

Will TechNOLOGY
Companies Ever
Put Consumers
at The Heart of...

What They Do?

Iopen a drawer. Ah. There it is. a Mac computer, since they won’t I can’t help but thinking: the tech
The super-duper-mega-powerful be supporting that technology any giants want us to lose our data. They
maximum hard drive I bought to more, oh, and firewire is gone too. The want us to learn the hard way, to
have a solid backup for the cute online version? Fine, as long as they give up, to give it away, give it to
digital video stuff I have randomly support the format. them, holding on to us by just making
taped over thirteen years as a father. us too tired to really pick this fight.
There they are: the oh-so-produced On a trip recently, I re-read Walter Conclusion? The tech sector lies
five minute interviews I always do with Isacson’s magnificent book about wide open for a company with a real
the kids on New Year’s Day every Steve Jobs. If there is something I consumer perspective.
year. (I ask just a few questions of the absolutely detest about Steve Jobs’
more existential kind, like “what is the legacy, it’s the silly notion that he Andreas Ekström is a futurist
difference between moms and dads?” himself always knew what’s best for and commentator on digital
or “when will you be an adult?” Five everyone and everything. That notion revolution. His passion is to
minutes a year. Do it, parents, it’s the was not just a curious trait. It was a educate for digital equality
alchemy of kid videos!) notion that ended up killing him. Jobs and he aims to understand the
was so certain that there was another companies and behaviours that
I have an old camera, so there is the way to treat his aggressive cancer have become drivers of change
actual DV tape version. And the hard that he just didn’t let the doctors get at all levels of society. He talks
drive version. Plus, I keep some of to it and do their job. here about the very real need
it online. So I should be in the clear, for tech companies to become
right? Well. Soon, I won’t be able to That massive fullofhimselfery really is customer-centric.
get a machine that can play those DV the key explanation to the usability
tapes. Soon, I won’t be able to plug problems that have become a true
that USB cord from the harddrive into Apple trademark.

© 2019 Celebrity Speakers Ltd To book call: +44(0)845 216 0100 Email: info@csaspeakers.com Visit: www.csaspeakers.com

24